The Big Idea

Technology has impacted marketing in HUGE and positive ways.  As marketing and technology continue to merge together, more and more data becomes available. Each day hundreds of new measures and metrics become available for us to measure our marketing results or to fine-tune our efforts. This is both exciting, and overwhelming. As the amount of data available becomes larger, it becomes more and more difficult to sift through and find the numbers that actually mean something to you, and your business.  That's why the CRUX Score was developed.

Marketing Is About People.

Regardless of the innovations that take place in the world of marketing, one thing will always stand true.  Marketing is about people.  Those that succeed and have impactful marketing efforts are those that understand their market.  Those that know how to communicate and LISTEN. The math and science that goes into the CRUX Score begins and ends with people. What are you SAYING to people?  What are people responding too? The reason that the CRUX Score works so well, is because it focuses on the one thing that matters in marketing. People.

Awareness

Awareness

A measure of how easy it is for your audience to discover digital “conversations” and information that they can engage with. How can your audience find you? We find all of your digital “beacons” on websites, social platforms and search engines; and measure them based on volume, quality and topical match.

We evaluate measures such as website and social backlinks, backlink endpoints, search engine rankings, etc.

Engagement

Engagement

What are you saying to your audience? Engagement is a measure of how well, once discovered, your audience can interact with the information you display and conversations you are having. We consider the quality, topical alignment, volume and audience interaction with all of your digital touchpoints; everything from web pages and blog posts to facebook posts and tweets.

We evaluate measures such as total touchpoints, topical alignment, accessibility, traffic based on topic, social interaction, outbound/internal linking, content structure, etc.

Conversion

Conversion

What are you asking your audience to do? Conversion is the measure of how easily and often your audience takes action. We find and measure all of your unique digital conversion points and Calls To Action (CTAs) based on their volume, quality and effectiveness.

We evaluate measures such as total unique conversion points, unique calls to action (CTAs), CTA placement, conversion referrals, CTA text alignment with topic, etc.